Calyon, the Crédit Agricole Group’s corporate and investment arm has changed its name to become Crédit Agricole Corporate and Investment Bank.

The new name has been implemented in order to encapsulate all of the group’s business lines under the umbrella heading of Crédit Agricole.

Crédit Agricole is the leading financial partner to the French economy and the largest retail bank in Europe. The name change will serve to boost international recognition for the group and its associated business lines.

A television, internet, radio and press campaign introducing the rebrand is to be launched, featuring Sean Connery.